Philippe Demar

Art Director
& Graphic Designer

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Peugeot 208 Turbo

Unleash Your Power

My role:
Art Director

@ BETC havas Turbo cars are usually associated with masculinity. However, unlike what most car brands tend to do, we decided to harness the strength of women to promote the power of the new Peugeot 208 Turbo.

The result was a commercial featuring a woman as the protagonist, breaking away from a stereotypical environment. And, of course, the entire production was led by a female team.



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